Nike and Apple Team Up to Launch Nike+iPod
Global Collaboration Brings the Worlds of Sports & Music Together Like Never Before
NEW YORK—May 23, 2006—Nike and Apple® today announced a partnership bringing the worlds of sports and music together like never before with the launch of innovative Nike+iPod products. The first product developed through this partnership is the Nike+iPod Sport Kit, a wireless system that allows Nike+ footwear to talk with your iPod® nano to connect you to the ultimate personal running and workout experience.
Nike CEO Mark Parker and Apple CEO Steve Jobs unveiled Nike+iPod at an event in New York attended by seven-time Tour de France champion Lance Armstrong and marathon world record-holder Paula Radcliffe.
“Nike+iPod is a partnership between two iconic, global brands with a shared passion for creating meaningful consumer product experiences through design and innovation,” Parker said. “This is the first result, and Nike+iPod will change the way people run. Nike+iPod creates a better running experience. We see many more such Nike+ innovations in the future.”
“We’re working with Nike to take music and sport to a new level,” said Steve Jobs, Apple’s CEO. "The result is like having a personal coach or training partner motivating you every step of your workout."
The new Nike+ Air Zoom Moire is the first footwear designed to talk to iPod. Nike plans to make many of its leading footwear styles Nike+ ready, connecting millions of consumers to the Nike+iPod experience. With the Nike+ footwear connected to iPod nano through the Nike+iPod Sport Kit, information on time, distance, calories burned and pace is stored on iPod and displayed on the screen; real-time audible feedback also is provided through headphones. The kit includes an in-shoe sensor and a receiver that attaches to iPod. A new Nike Sport Music section on the iTunes® Music Store and a new nikeplus.com personal service site help maximize the Nike+iPod experience.
Armstrong, who is preparing for his first NY Marathon, said, “If you can incorporate time, distance and calories burned together and make it function for both the fitness runner and the high level athlete, it will take working out to a whole other level.”
“I definitely use music both ways,” Radcliffe said. “I listen to faster music if I am doing a workout in the gym to just get the best out of myself, but I also use it to help me relax in the buildup to a big race.”
Specially designed Nike apparel, including jackets, tops, shorts and an iPod nano armband, bring together the Nike+iPod experience with waterproof pockets that accommodate iPod nano and are designed to make it easy to operate while staying tuned to your music during an active workout.
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Mercantile Bags Apple Authorised Reseller title for Nepal.
Mr. Sanjib Raj Bhandari, CEO, Mercantile Group of Companies (on the left) and Mr. Gerard Chua, General Manager, Apple Computers South East Asia Private Limited(on the right).
The top brass shake hands as Apple declares Mercantile as it's Authorised Reseller for Nepal in a signing ceremony in Singapore in Feb.
Mercantile would soon get ASP (Apple Service Provider) Certification, meaning Mercantile would be officially authorised to repair and service all the Apple Products. Mercantile is the first company in Nepal receiving this certification. All the existing and to be Apple computer and iPod users would benefit from this service. |
Apple draws in crowd
-PR
Crowds gathered at the stall that had one of the littlest items in the entire Can Info-Tech – the mighty iPods. And the smallest of them all was the iPod Nano (audio/photo) that had been introduced worldwide the same day the iPod Mini was discontinued. The iPod Nano uses flash memory instead of a hard disk just like the iPod shuffle. As a result, it has no moving parts, making it immune to skipping and far more durable than disk-based players.
A testing by tech-savvy website Ars Technica has shown that even after being driven over twice by a car, the unit's screen was damaged, but it could still play music. The unit finally stopped playing music after being thrown 40 feet into the air. The iPod Nano 2 gb and 4 gb are priced at Rs 14,500 and Rs 18,000 respectively.
The iPod Shuffle was also turning heads with its famous "life is random" tagline. The first iPod to use flash memory instead of hard drive, the Shuffle weights only 22 grams and is available at 512 mb and 1 gb, each priced at 5,500 and 7,500.
The iPod Shuffle that can be plugged onto a computer, like a pen drive, was designed to be easily loaded with a collection of songs and to play them in random order. It was found that owners of existing iPods had often left the music selection to "shuffle", and the new iPod Shuffle was a way of implementing that in a much more less expensive fashion.
While it lacks the trademark display, scroll wheel, playlist management features, games, address book, and many other capability of earlier iPods, the iPod Shuffle oddly enough reportedly has better bass sound quality than its larger iPod members according to PC Magazine's review.
The 5G (Fifth Generation) iPod, also known as the iPod video, is the iPod that has a huge hard drive capacity of 30 gb and 60 gb, priced at the CAN Info-Tech for only Rs 22,300 and Rs 30,000. This every uber-techno-psycho-state-of-the-art geek's fantasy has a 65,536 (16 bit) color screen, able to display on an external TV via AV cable accessories. Even though the screen size is now 2.5 inches diagonally, 0.5 inches larger than the previous iPod, it is also 30% thinner than the previous full-size iPod.
"As an Apple ASP (Authorized Service center), we repair any Apple product that has the international warranty," said Sushil Poudel, Technical Coordinator of Mercantile Communications. "Our entire Apple products have international warranty, and will be repaired in any part of the world with an Apple ASP." Sushil added that they do repair products past their warranty date for a fee.
All prices stated above are exclusive of VAT. All Apple products were launched by Mercantile Communications at the CAN Info-Tech 2005.
source: http://kantipuronline.com
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